The Marketing Director is responsible for the overall marketing strategy for all product lines. They span multiple products and are concerned with the alignment of market positioning, messaging and go-to-market plans across all products. They set the market differentiation approach for the business and ensure alignment between marketing activities and sales channels.
As Marketing Director, I want to be able to ensure that our go-to-market plans are practical and achievable. I want to be comfortable that all our product lines fit with a consistent marketing strategy, providing a coherent set of offerings to the market and offering many opportunities for up-selling and cross-selling. I need to have good data about our customers that I can analyze across products in a reliable way that gives me useful information.
Value Add from Continuous Delivery
- Being able to verify consistency across products
- Being able to standardize and re-use data collection and analysis tools
- Being able to react quickly to changing market conditions
- Being able to react quickly to unexpected failures and demonstrate mature process for managing risk